The kinds of stuff people want is changing. Is your business changing with them? In the Greater Vancouver Circular Economy Network’s session, "Stuff in Flux: Market Insight for Circular Innovation," we reviewed the circular attitudes and behaviours found in four new innovation territories for consumer goods with mass-market potential in Canada. Watch a recording of the session and review the slides at the links below.
This second iteration of the Stuff in Flux global insights study, hosted by Share Reuse Repair Initiative and Circular Citizen with Alice Labs, includes a look into what is in the hearts and minds of leading-edge consumers. This study includes Canadian market insights for the first time thanks to sponsorship from Canadian Tire. Learn about the first iteration of Stuff in Flux in 2017 that included consumer insights from Finland, Spain, Germany, and the USA here.
The Share Reuse Repair Initiative is a project on the MakeWay Shared Platform. To learn more, visit MakeWay here.