How are consumer attitudes and behaviours towards "stuff" changing? What opportunities for innovation do these changes generate?
A global transformation is underway in people’s attitudes towards “stuff”. Leading edge consumers are at the forefront of a separation between purposeful versus excessive consumption. The ‘Stuff in Flux 2’ report explores how leading edge consumers are shaping mass market opportunities for circular ‘stuff’ in Canada, today and over the next 3-5 years. Use these insights to inspire circular innovation for your brand and future proof your business.