Adapted from Sitra’s foundational work, the Share Reuse Repair Initiative designed and piloted the SHIFTing Consumer Behaviour Program. Running from January to May 2021, the program took seven businesses, one city, and one non-profit with circular products, services, or programs through a step-by-step process to create and test messages using the five SHIFT factors, alone and in various combinations. The messages were designed to motivate a desired behaviour change of a specific target market or audience. For business, the goal was to shift consumer behaviour and enhance sales and ultimately market share. For the city and non-profit, the intention was to improve their behaviour change programs. Read about the SHIFTing Consumer Behaviour Pilot program in our report to the right, and watch the recap of the SHIFTing Consumer Behaviour Pilot webinar at this link; both include a review of each SHIFT factor and how it was applied by Ethical Chair, Fulfill Shoppe and the City of Portland.
|
Find out the WHYs behind buying second-hand, eating more plant-based, reducing our home energy use... and what this new research means for mainstreaming sustainable living. We'd love to hear how you apply the 7 Motivations:
|