Turn intention into action.

Do you have a great product, program or service that’s good for the planet, and you need consumer interest and uptake?  

Join us this November for the SHIFT-Lite Program to learn practical tools, tips and tactics to enable sustainable consumer behaviours. This program is open to participants across British Columbia and is funded by Vancity Credit Union.

Program Schedule.

Explore our 2023-2024 program offerings below.

 SHIFT LITE: NOVEMBER 2023  (Registration closed)

• Dates: 9, 16, and 23 November 2023, 10am - 12pm
  
• Format: 3 x 2 hour virtual workshops
• Participants will:
  • Identify barriers, opportunities and motivations for shifting to lower carbon consumer choices and lifestyles;
  • Describe the 5 elements of the SHIFT Factor Framework and recognize which elements are a fit for your organization;   
  • Explore relevant tools and tactics to apply to influence the behaviours you want your consumers to change.

SHIFT FULL: COMING in 2024

This program is a cohort-based program for innovators who are ready to use the SHIFT Framework in order to enhance sales of circular and green goods or services.

• Prerequisite: Completion of SHIFT Lite Program
• Capacity: 6-10
• Format: 5 x 2-3 hour workshops with targeted support for message testing in-between.
• Participants will:
  • Develop a refined understanding of the barriers and drivers of target market(s)
  • Use behavioural mapping to identify specific desired behaviour change
  • Learn about the five SHIFT factors in depth
    
  • Design and A/B test SHIFT based messaging to discover what resonates with target audiences
  • Refine marketing and consider future applications

Learn more about SHIFT.

The SHIFT Program is based on the SHIFT Framework developed by leading marketing and behavioural change experts, Drs. Katherine White, David J. Hardisty, and Rishad Habib for Sitra. You can find out more about the program from Sitra's SHIFT Framework and SHIFT Workbook.

Image: Sitra

A proven framework.

The SHIFT Framework has been tested and applied to influence consumer behaviours in Canada. SRRI ran its inaugural SHIFT training program from January to May 2021.
Participants gave the program a 4.4 out of 5 for its value, and 92% strongly recommended it to others.
Read about the SHIFTing Consumer Behaviour Pilot program in our report to the left, and watch the recap of the SHIFTing Consumer Behaviour Pilot webinar.

Listen to our Project Director, Rosemary Cooper, and Dr. Katherine White discuss the SHIFTing Consumer Behaviour Program in a 2 part feature on the Look4Loops podcast - Unboxing Your Packaging.​

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