How is our relationship to stuff changing? What does this mean for innovators, intrapreneurs, and entrepreneurs in Canada?
A global transformation is underway in people’s attitudes towards “stuff”. Leading edge consumers are at the forefront of a separation between purposeful versus excessive consumption. The ‘Stuff in Flux 2’ report explores how leading edge consumers are shaping mass market opportunities for circular ‘stuff’ in Canada, today and over the next 3-5 years, with comparisons to US and global markets. Use these insights to inspire circular innovation for your brand and future proof your business.